In a recent interview, M&A expert Harald Maehrle explained what companies can do proactively to prepare for a potential sale of their business. One key recommendation is to proactively build meaningful relationships with potential strategic buyers.
Building these relationships is part of a broader set of activities called “Strategic Business Development”.
In 2012, John O’Farrell, partner at Andreessen Horowitz and former executive at Loudcloud/Opsware, published a series of blog posts defining strategic business development and demonstrating its power to turn potential failure points into triumphs:
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