In two previous articles, I discussed that digital business models are characterized by a cost structure with low marginal cost, and the implications of low marginal cost: more freedom in business model design, sales growth driving margin expansion, and potentially high valuations. The potential for high valuations makes digital business models especially attractive for venture capital (VCs).
On the other hand, digital business models often require upfront funding, and because of their cost structure, that funding typically can be obtained from VC-type investors only.
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