Well, in my last blog post, I reminisced how in the nineties, Geoffrey A. Moore with his book “Crossing the Chasm” established the reference model for high-tech market entry and growth strategies.
His thinking quickly became common knowledge in the valley. Often times this was implicit knowledge – even people who had never read the book acquired the concepts “by osmosis”.
However, with the end of the dotcom boom, “Crossing the Chasm” seemed to go a little bit out of fashion.
That’s why I found a recent article by Andy Rachleff very interesting: “To Get Big, You’ve Got to Start Small.” In this article, Andy points out that “Crossing the Chasm” still has valuable messages for us today.
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