Tag Archives: technology

Crossing the Chasm – An Evergreen Still has Valuable Messages for Startups

Book Cover: Geoffrey A. Moore: Crossing the Chasm, 2nd Edition 2002

Geoffrey A. Moore: Crossing the Chasm, 2nd Edition 2002

When Crossing the Chasm by Silicon Valley consultant Geoffrey A. Moore was first published in 1991, it quickly became the marketing bible for high-tech.

It was a perfect fit, especially for the type of business model that dominated the startup scene in the 90ies: complex IT products – hardware, software, or mix of both – that required quite expensive R&D and typically were sold B2B through a enterprise sales force.

One key insight presented by Moore was this: innovative technology solutions often require their users to change habits or processes.

And since individuals and organizations are typically resistant to change, a startup trying to sell such a solution was initially fighting an uphill battle with the majority of its potential customers.

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Obama’s Wiederwahl – Technologie im Dienst der Politik

Heute bin ich auf einen Hintergrundartikel gestoßen, der die Rolle der IT-ler bei der Wiederwahl von Obama beleuchtet. Im Original auf theatlantic.com heisst der Artikel “When the Nerds Go Marching In” – gefunden habe ich ihn über die re-publizierte Version auf businessinsider.com, hier unter dem Titel: “40 Engineers Worked 14-Hour Days, 7 Days A Week To Get Obama Reelected—Here Is Their Story“. Der Artikel ist lang und teilweise etwas schwierig zu lesen, aber er enthält so viele interessante Aspekte, dass er sich wirklich lohnt.

Ein paar besondere Highlights aus meiner Sicht:

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